Like many writers, I am concerned about piracy. I hope to see my own novel released one day, and worry about whether piracy will cost me income. However, I don’t see any point in complaining about the problem. When you publish, whether traditionally or privately, you choose a method of distribution that has been plagued by piracy long before the Internet. So it shouldn’t come as a surprise if you run into the same problems as countless writers before you. Instead of complaining, you are probably better off exploring other distribution models. While you may not eliminate piracy, you might at least dodge any effects on your income.
Granted, if you are a new writer, finding that model is likely to be hard. Neil Gaiman can point out that in countries where he is most pirated, he also has the most sales, but first-time writers seem less likely to see the same benefits — their sales are small already, and so are most likely to be more affected by piracy than Gaiman’s. Piracy may help to build reputation, but that argument sounds too close to an invitation to write for the exposure, even should it prove true.
Still, if you want to avoid the losses due to piracy, look for a way around it. One place to look for alternatives is free and open source software (FOSS), which has shut down piracy by the simple expedience of giving software away for free. In fact, FOSS often allows others to alter the software for themselves. Instead of selling software, FOSS creators may depend on support from companies with the foresight to realize that limited cooperation with others — including competitors — is cheaper than reinventing everything themselves. Some companies even give the software away while selling support and custom development. The result has been wildly successful, so much so that if you use the Internet, you have used FOSS without knowing it.
I can vouch for the validity of the FOSS approach myself. In March 2016, a non-profit called Friends of Open Document gave me an advance to write Designing with LibreOffice. The book was released under a Creative Commons Attribution ShareAlike License, meaning that people could use it as they wanted, publishing their own version or even making it part of a larger work, so long as they gave me credit and released their changes under the same license. Because I had been paid in advance, the book was available as a free download, and people could tip or pay for a hardcopy. The result was over 30,000 downloads, and an income that was probably not that different than if I had published traditionally. And if I am not overjoyed to see people selling my book on Amazon, the license has also resulted in Chinese and French versions that wouldn’t otherwise have happened. Moreover, I ended up adequately compensated, so I really have no reason to complain.
A similar model has been tried by SF writer Cory Doctrow. Patreon, too, is full of writers who release their work in segments for supporters. And when I see how indie bands sell their own merchandise, I have to wonder why writers do not routinely do the same, selling t-shirts and other gear and special editions of their work. Alternatively, writers could imitate Dean Wesley Smith, who publishes Smith’s Monthly, a magazine of his own work.
Or why not enlist the power of crowdfunding? Used for technology, crowdfunding has helped numerous small companies launch successfully and create innovations. In fact, I am typing this blog on an ideal keyboard created with the help of crowdfunding. Some art books and comics are already using crowdfunding, but, so far, not much fiction.
Crowdfunding could even create a popup publisher, by analogy to the popup restaurants that appear briefly in an attempt to raise the reputation of an emerging chef or entrepreneur. Writers would be encouraged to submit their works, and contributors would have the right to vote on which work to publish. The writers would be paid up front, and any piracy would be irrelevant. As with my book, the writers would be adequately compensated regardless of any piracy.
Such efforts would not be easy. No doubt, many would fail, because what works is still mostly unknown. Still, trying them seems better than complaining. Sure, piracy is annoying. Personal financial loss always is. However, short of finding a way to eliminate piracy — which is unlikely to happen before the sun explodes — finding a way to minimize any effects from piracy is a more practical way to go.